Based on the velvet cinematographic theme of the FW17 HUGO BOSS windows, Lookbook and advertising campaign, STAN created a lively showroom installation, preserving the theatrical conceptual aspect while transporting the look and feel of the collection theme.

Both installations, Orange and BOSS, follow a similar pictorial language, however, each one pulls out an inspiration from a different thematic.
The Orange showroom replicates elements from a 60’s movie theatre, hence the theatre burgundy seating, the beige velvet curtain colours as well as the wooden flooring.

As for the BOSS showroom, it simulates more a sophisticated homey living room atmosphere, through the red velvet curtains, the selection of Softline lounge chairs, as well as carpets and plant selection rendering the space more approachable and realistic.

Photography by Joris Haas

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